For MSP owners

Find what a buyer will mark your MSP down for, before they do

See your MSP the way a buyer will, from your own data, with someone who has owned one. You get a 12-month fix list. Fixed fee, no broker, no cut of the sale.

Why this matters early

Headlines talk about multiples of 14x or more, but smaller MSPs have traded around 5x to 7x (Drake Star, Q2 2026). Buyers discount low recurring revenue, thin margins, customer concentration, contracts that won't transfer and owner dependence. Those take time to fix, so the useful moment is before you start talking to buyers.

Exit-Readiness Sprint

Four weeks. We turn your PSA, RMM and QuickBooks exports into a buyer-style report: recurring revenue, margin by client and service, agreement profitability, concentration, contract terms, tool spend and owner dependence. John runs the kickoff and the readout.

$6,500 fixed
Founding rate $3,500, first 3 clients

Value Builder

A monthly working session with John and a refreshed metrics dashboard, for as long as you're working the list.

$1,500/month
Month to month

Clear boundaries

  • Fixed fees only, with no success fee
  • We don't broker sales or introduce buyers for pay
  • This isn't a valuation or appraisal, and no sale price is promised
  • Not legal, tax or financial advice

Need vCIO work delivered under your own brand? Ask John.